Avoid the Small-talk, Take the Dental High Road
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Avoid talking negative about your competitors to patients and staff. The dental community is smaller than you think, and word travels fast. Remember that in today’s new dental economy there is less patient loyalty and more staff turnover. As a result, information travels back-and-forth between practices at an alarming rate. Even if a new patient comes to your practice bad mouthing another dentist, take the highroad. Instead, focus on the positive aspects of your practice, like new dental technology, and how these advances can impact the oral health of your patients.