One of the most important aspects about marketing your dental practice is analyzing your marketing data. Knowing your data is the key to steering your marketing in the right direction. You need to know how much each marketing strategy is costing you, how many new patients its getting you, how many telephone calls, and website visits are generated from each marketing strategy. This way you could easily calculate your return on investment (ROI) and the cost per new patients. Marketing guru Dan Zarrella, said it best “marketing without data is like driving with your eyes closed.”
Avoid talking negative about your competitors to patients and staff. The dental community is smaller than you think, and word travels fast. Remember that in today’s new dental economy there is less patient loyalty and more staff turnover. As a result, information travels back-and-forth between practices at an alarming rate. Even if a new patient comes to your practice bad mouthing another dentist, take the highroad. Instead, focus on the positive aspects of your practice, like new dental technology, and how these advances can impact the oral health of your patients.