dental marketing

Dental Marketing is About Data, Data, and More Data

Daily Dental Bites is drawn from more than 20 years of experience in the dental field. We truly appreciate your comments, let us know what you think about our posts. We hope that these gold nuggets of information help you on your journey to achieving the dental practice you’ve always dreamed of. Please share these with your staff and colleagues. Visit our website www.mydentalsuccess .com and our Facebook page http://www.facebook.com/TopBizSolutions

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One of the most important aspects about marketing your dental practice is analyzing your marketing data. Knowing your data is the key to steering your marketing in the right direction. You need to know how much each marketing strategy is costing you, how many new patients its getting you, how many telephone calls, and website visits are generated from each marketing strategy. This way you could easily calculate your return on investment (ROI) and the cost per new patients. Marketing guru Dan Zarrella, said it best “marketing without data is like driving with your eyes closed.”

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